Ok, so I know some of you might be scratching your head with this post thinking… But wasn’t there just a name change like a month ago?! Yes, yes, you are right. I did just recently change my name but then realized that it would not work out very well. To make a long story short I ended up “branding myself” as two different names depending on my location (inside/outside the USA) in which people were starting to get confused on which business name was my actual business name.
With that, I went back to the drawing board and starting working on a new name that would be fitting to my photography, me as a person, and an easy name in general to remember and to pronounce no matter which language was being used. All of that was kept in mind while trying to create some new type of artistic touch to my logo. Needless to say – it was not easy.
However, I am now proud to reveal my new official name as: ZEFER FOTO by Shaun Patrick.
To give you a little background on the name. My favorite word in English since I was a little child has been Zephyr. I always found it to be interesting in that it just looked weird but intriguing at the same time. The word comes from the Greek God Zephyrus: God of the West Wind. He is also the God of the Eternal Spring and married to the Goddess of Greenery which is why he gave the gift of eternal spring to his wife for her to maintain her gardens year round.
As I sit here in Medellin, Colombia in my new office I started realizing some things. First, the city of Medellin is known as the City of Eternal Spring due to its’ year round perfect weather. Second, my new office faces to the West which has a massive window open all day long sitting just behing my computer. In other words, I sit here each day enjoying the wind that comes in from the West while looking at all of the greenery that sits right here in front of me including a flower bed just inches away from the window.
That aside, my favorite letter in the alphabet has always been the letter Z. I find it to be of an interesting shape and has a strong structure. It turns out that the letter Z is also the least used letter in the English language and is derived from the Greeks. I figured, why not use this letter with a bit of an artistic touch in order to represent my company as a simple identifiable logo?
The last criteria was making sure that it would fit into both English and Spanish in a simple way. With the zePHYr part of the word it is confusing in English (for many) and Spanish as well. To fix this I simply went to the way I like words written… the phonetic way. With that… zeFer was born.
So yes, my new name is ZEFER FOTO by Shaun Patrick. Formerly known as SPStakem Photography and Shaun Patrick Fotos (for a brief moment in time). I hope I have not confused anyone along the way but I just had to make sure I created a new a perfect identity for myself before I stuck with a name for a long period of time.
Please let me know what you think. I alway enjoy feedback whether it is simply a positive one or that of constructive criticism. Either way, I am happy with my new name and proud to use it!