Last week I took some photos at the launch party for the new aïta clothing store in Medellin in the Centro Comercial Oviedo (Oviedo Mall). Aita is from Spain and this was their first location opened up inside Colombia. These photos were taken for Jack Magazine. Here is a look at a few of the photos. Click here to see the full collection of photos.
Ok, so I know some of you might be scratching your head with this post thinking… But wasn’t there just a name change like a month ago?! Yes, yes, you are right. I did just recently change my name but then realized that it would not work out very well. To make a long story short I ended up “branding myself” as two different names depending on my location (inside/outside the USA) in which people were starting to get confused on which business name was my actual business name.
With that, I went back to the drawing board and starting working on a new name that would be fitting to my photography, me as a person, and an easy name in general to remember and to pronounce no matter which language was being used. All of that was kept in mind while trying to create some new type of artistic touch to my logo. Needless to say – it was not easy.
However, I am now proud to reveal my new official name as: ZEFER FOTO by Shaun Patrick.
Zefer Foto Logo
To give you a little background on the name. My favorite word in English since I was a little child has been Zephyr. I always found it to be interesting in that it just looked weird but intriguing at the same time. The word comes from the Greek God Zephyrus: God of the West Wind. He is also the God of the Eternal Spring and married to the Goddess of Greenery which is why he gave the gift of eternal spring to his wife for her to maintain her gardens year round.
As I sit here in Medellin, Colombia in my new office I started realizing some things. First, the city of Medellin is known as the City of Eternal Spring due to its’ year round perfect weather. Second, my new office faces to the West which has a massive window open all day long sitting just behing my computer. In other words, I sit here each day enjoying the wind that comes in from the West while looking at all of the greenery that sits right here in front of me including a flower bed just inches away from the window.
That aside, my favorite letter in the alphabet has always been the letter Z. I find it to be of an interesting shape and has a strong structure. It turns out that the letter Z is also the least used letter in the English language and is derived from the Greeks. I figured, why not use this letter with a bit of an artistic touch in order to represent my company as a simple identifiable logo?
The last criteria was making sure that it would fit into both English and Spanish in a simple way. With the zePHYr part of the word it is confusing in English (for many) and Spanish as well. To fix this I simply went to the way I like words written… the phonetic way. With that… zeFer was born.
So yes, my new name is ZEFER FOTO by Shaun Patrick. Formerly known as SPStakem Photography and Shaun Patrick Fotos (for a brief moment in time). I hope I have not confused anyone along the way but I just had to make sure I created a new a perfect identity for myself before I stuck with a name for a long period of time.
Please let me know what you think. I alway enjoy feedback whether it is simply a positive one or that of constructive criticism. Either way, I am happy with my new name and proud to use it!
Two weeks ago I woke up early in order to take advantage of some beautiful weather and a great hike through a trail just outside of the city. I went with my friend Ruy Lopes and his father Rui Lopes who is a professional photographer from Canada. I had a great time spending the morning with them and seeing a new part of Medellin. The only down side was a bunch of nasty bug bites but I survived and it was well worth it. Here is a look at some of the photos I snapped that morning.
Last weekend I took a little side trip out to Santa Fe de Antioquia with the 4 Musketeers (the name that we have given to our little clan which includes myself, my girlfriend and another couple. We have become great friends seeing how we all met together in the same dance academy).
This town is about an hour Northwest of Medellin, Colombia which still has the old colonial feel with the cobblestone roads. Here are a few photos from our weekend get-a-way.
Last May the newest and most popular salsa academy of Medellin, Colombia, Academia Baila Latino, celebrated their 1 Year Anniversary with a huge event located on the top floor of the Dann Carlton Hotel which is considered the best hotel in the city. With a view of city and the energy of dancing all around there was fun to be had. Here is a look at some of the photos we captured throughout the night including the surprise engagement at the end of the night!
I must give a great deal of the photo credit to my friend and photographer Joseph Le. He was kind enough to help me out with the photos so that I could dance a bit as well! Special thanks to Joel Duncan Photography as well for capturing some great photos of the night which can be found here. If you love travel and photography make sure to follow his blog AdventureJo as well!
Well hello everyone! I know I have taken a half year hiatus from my blog but I am back in full force!
I have spent the last 6 months creating a new photography company in Colombia, South America. It is almost up and ready to go but you will have to wait for another post to hear all about it. For now I want to tell everyone about my new business name. I have decided that “SPStakem Photography” has been a bit confusing for people to understand and it has been even more challenging in Spanish. With that, I introduce my new name: Shaun Patrick Fotos.
I came up with my new name in the middle of the night at about 3am. I was trying to search for a new name forever and then bam! it hit me one night. I woke up, headed to the computer, starting playing around on Photoshop, and then voilà! I had it!
The new design is simple. I have always liked to represent myself with elegant designs. For me, elegance = simplicity. With that, I designed something simple but with a touch of one color and made the “A” without the crossbar in order to get a touch of something a bit more artistic into my design.
Here is the logo:
Shaun Patrick Fotos Logo
New posts will be coming more often! (I promise Oscar!) These past few months have been packed with new photo events from fashion to apartments to traveling and beyond. Thanks for keeping up with me!
Zefer Foto Blog 