Thursday evening – October 11, 2012 – was the official launch party of ESPACIO. It was a pure success! Hundreds of people showed up to help celebrate the new ESPACIO in Medellin. ESPACIO was prepared with a beer keg from 3 Cordilleras and a slew of red wine for everyone to enjoy. The founders took time out to do a quick presentation in order for everyone to know what ESPACIO was all about, in case they had not heard about it already. There is no question that on that night the heart of Parque Lleras was this launch party. In case you missed out on the celebration – ZEFER FOTO was there to capture the energy throughout the entire night!
Every few weekends my girlfriend, some friends, and I get away from the city life. The greatest part about Medellin is that nearly every weekend you can drive into the mountains and enjoy the little towns nearby the city. There are an unbelievable amount of towns that lie within just a few hours of Medellin. One weekend we stayed at a friends “cabana” in La Pintada just a few hours south of Medellin. Here is a quick look at part of our trip.
The other day I was given the opportunity to photograph a new office space called ESPACIO being opened up in Medellin, Colombia. My friend (and ESPACIO co-founder), Conrad Egusa, contracted me to photograph the office which opened its doors this past week.
Photographed below is the new home page of ESPACIO. This is one of the photos I took of their main room with the garden wall in the background.
The office is designed to be a co-workers space in which entrepreneurs of all areas (designers, artists, start-up businesses, photographers, marketers, accountants, etc.) will share one large office space which will allow them to easily mingle with one another and support their co-workers in their areas of their specialty. Included will be a large presentation room, meeting room, and “phone booths” (soundproof room for Skype calls) for members to use when needed. Aesthetically the office is decorated with modern white furniture, a full garden wall (photographed above), a waterfall near the entrance, and lights galore throughout the entire office. One great aspect to the project is that they have decided to split their membership between local Colombian entrepreneurs and foreign entrepreneurs from around the world that now call Medellin their home.
So today I thought I would share a personal post with everyone. A few weeks ago I was invited to dance with my girlfriend’s salsa group for a performance here in Medellin, Colombia. One of the members of the group is currently studying abroad in Italy for a year so they needed someone to perform in his place. I agreed and it turned out to be a great time. We were quite surprised by the size of the crowd when we arrived as it turned out to be a very large event held on a covered basketball court. We had a few worries about trying to spin on the concrete but in the end it didn’t turn out to be much of a problem.
Casino Salsa is a bit different because instead of just using couples it is done with a group of couples. The dance consists of switching partners and dancing in a circle (rueda). In case anyone isn’t sure – I am the one with the beard 😉
After our performance the crowd cheered us on for an encore. We performed an extra number but it was all improved. Casino Salsa is a cuban style of salsa in which one person yells out the different moves (when it is not choreographed) and everyone follows in sync. It was hard to hear in this venue so the leader calling out the moves is also using hand signals for us to understand easier. So, here is the improved version!
Last week I took some photos at the launch party for the new aïta clothing store in Medellin in the Centro Comercial Oviedo (Oviedo Mall). Aita is from Spain and this was their first location opened up inside Colombia. These photos were taken for Jack Magazine. Here is a look at a few of the photos. Click here to see the full collection of photos.
Ok, so I know some of you might be scratching your head with this post thinking… But wasn’t there just a name change like a month ago?! Yes, yes, you are right. I did just recently change my name but then realized that it would not work out very well. To make a long story short I ended up “branding myself” as two different names depending on my location (inside/outside the USA) in which people were starting to get confused on which business name was my actual business name.
With that, I went back to the drawing board and starting working on a new name that would be fitting to my photography, me as a person, and an easy name in general to remember and to pronounce no matter which language was being used. All of that was kept in mind while trying to create some new type of artistic touch to my logo. Needless to say – it was not easy.
However, I am now proud to reveal my new official name as: ZEFER FOTO by Shaun Patrick.
To give you a little background on the name. My favorite word in English since I was a little child has been Zephyr. I always found it to be interesting in that it just looked weird but intriguing at the same time. The word comes from the Greek God Zephyrus: God of the West Wind. He is also the God of the Eternal Spring and married to the Goddess of Greenery which is why he gave the gift of eternal spring to his wife for her to maintain her gardens year round.
As I sit here in Medellin, Colombia in my new office I started realizing some things. First, the city of Medellin is known as the City of Eternal Spring due to its’ year round perfect weather. Second, my new office faces to the West which has a massive window open all day long sitting just behing my computer. In other words, I sit here each day enjoying the wind that comes in from the West while looking at all of the greenery that sits right here in front of me including a flower bed just inches away from the window.
That aside, my favorite letter in the alphabet has always been the letter Z. I find it to be of an interesting shape and has a strong structure. It turns out that the letter Z is also the least used letter in the English language and is derived from the Greeks. I figured, why not use this letter with a bit of an artistic touch in order to represent my company as a simple identifiable logo?
The last criteria was making sure that it would fit into both English and Spanish in a simple way. With the zePHYr part of the word it is confusing in English (for many) and Spanish as well. To fix this I simply went to the way I like words written… the phonetic way. With that… zeFer was born.
So yes, my new name is ZEFER FOTO by Shaun Patrick. Formerly known as SPStakem Photography and Shaun Patrick Fotos (for a brief moment in time). I hope I have not confused anyone along the way but I just had to make sure I created a new a perfect identity for myself before I stuck with a name for a long period of time.
Please let me know what you think. I alway enjoy feedback whether it is simply a positive one or that of constructive criticism. Either way, I am happy with my new name and proud to use it!